“Thank you for your findings, your team defined an interesting growth market and yes, offers
unconventional ideas, however ….” says the President of a corporate business unit while in meeting with
high-ranking Committee members “what we see in your assumptions is still a big risk in the trend, so let
us not fool ourselves, these ideas are risky and won’t work! So, we better stop the project now, any
comments?”. There was no objection – the project was closed.